Resort Campaigns 2016

stylethemonkey_blog_Prada Resort 2016 Advertising Campaign_01

Resort Campaigns 2016

‘Tis that season of the year again: As all great high fashion houses are starting to bring out their latest resort wear, some of you may wonder what resort actually means, let me quickly explain: Couture houses have long been bringing out summer wear during winter season. The point being, to ensure people, who go on cruises or travel to warm climates, the latest trends regarding fashion. Resort is often called Cruise as well and though there is a small amount of the upper class cruising around St Barth, the Bahamas etc. during holiday season, the collections have rather become the fashion highlight in between spring/summer and autumn/winter shows!

The first label to start off this season’s resort: Prada! Photographed by Steven Meisel, the advertising campaign features a mix of soft silhouettes, simple shirts as well as sequin pieces, bold prints and an allover avantgarde-flair. Prada’s resort collection 2016 is loud, playful and definitely cuts a better figure from Berlin to New York…than on any cruise ship!


stylehemonkey_blog_Prada Resort 2016 Advertising Campaign_02

stylethemonkey_blog_Prada Resort 2016 Advertising Campaign_03


All images PR / Steven Meisel

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