// TOMMY HILFIGER – TOMMYNOW FALL 2016 //
There has not been a show so far that has created more of a hype than TommyNow Fall 2016! Located by New York’s South Streets Pier 16 and temporarily renamed Tommy Pier 16, the location was boasting with the it-crowd, famous fashion models and a theme park that had been set up especially for the show!
While fashion week was in full swing and all other designers put their Spring/Summer 2017 collections on display, Tommy decided to be a game changer. Why not show a collection that is NOW aka ready to sell for autumn as well as instantly shoppable? One word – Brilliant! In design-cooperation with Gigi Hadid, the US fashion brand developed the stylish TOMMYNOW FALL 2016 collection that still has everyone talking.
We look to the classic codes of our 30-year arsenal – nautical, sport, rock-n-roll, Americana––and give everything a modern day swagger. We’ve played with proportions and fabrics, making signature details pop. It’s nautical meets street; inspired by Gigi Hadid and designed to be worn as you like it.
And if you still haven’t seen enough, HERE is where you find the whole TOMMYNOW FALL 2016 collection – Happy Shopping, ladies! xx Conny.
All images courtesy of PR